Managing The Virtual Business Enterprise
Being A Virtual Virtuoso
Managing Employees And Contractors Over Space And Time
The Unique Interpersonal Skills Required Of A Team Leader Or Project Manager Who Works Virtually
An aerial view of a virtual employee, stock photo style, which employee who could easily win the intergalactic prize for the neatest, most stereotypical and technologically incongruous desk of all time. [There - I’ve actually said it and we all feel better!]
Introduction
With virtual enterprises being on the rise, the issue of how to direct and coordinate the efforts of a group of people working remotely is crucial. Certain management directives, as well as the deployment of certain technology will be essential to the success of the virtual enterprise. This article breaks this topic into two sections, one being “Communications Protocol” and the other being “Useful Technologies”. The bold assumptions here are that the enterprise at issue is completely virtual, that employees or contractors working from home offices each have a specific area of responsibility and corresponding accountability (and are fully aware of what is expected of them), and that it is your role, gentle reader, to manage their work efforts and their ultimate work product.
In the growing world of the virtual organization, the best natural or trained communicators and charismatic commanders will rise to the top as successes, whereas the more technically-oriented individuals taking the narrower view of business, i.e., those who manage processes and projects instead of managing people, will tend to lag behind in their ability to bring out the best in the employees and contractors as a group.
Communications Protocol
- Contact every employee or contractor at least once daily via telephone or Skype -- preferably via Skype due to its video feature, and simply inquire as to: A) what that individual is working on, B) does he or she require assistance or additional resources, C) whether or not he or she been in communication with any of the other team members, D) what his or her expectation is in terms of meeting his or her budget and performance deadlines, E) whether you might just have a look (either via email, screenshare or through collaboration tools) at what he or she has produced so far.
- Hold a weekly meeting of all employees and contractors in order to build the sensation of team, to allow for intelligence-sharing and brainstorming and to encourage open communications amongst all members of the group.
- Schedule meetings, as necessary, via telephone or Skype [Skype video is much better than mere telephone conversation because you have the additional dimension of body language to enhance the efficacy of interaction], with twosomes or other small groups of employees and contractors who may have dependent or overlapping responsibilities, or who may be at odds with each other for any number of reasons.
Communication should be frequent (short bursts), intensive and highly-focused. As the manager or project coordinator, you must also keep the entire team apprised of any changes in budgeted resources, expected timeframes, engagement scope, and the like. You must monitor their performance with great vigilance and you must foster a spirit of “team” and of “teammates”. You are the conductor of an orchestra with remote instrumentalists… and you are responsible not only for getting the best performance out of each virtuoso, but you must get the best performance out of the entire virtual orchestra, which requires providing frequent feedback and input.
Useful Technologies
Aside from the telephone and Skype, the following are all helpful collaboration, communication and cooperation tools which can be used by the manager to keep the virtual business tightly together and performing as a whole. Google has a suite of tools which are almost “made to order” for virtual teams needing to accomplish great and meaningful things.
GOOGLE DOCS - A great tool for sharing documents and for the cooperative authorship of documents such as reports, plans, etcetera. Certainly far more efficient than sending documents back and forth to groups of people as attachments to email correspondence. This is one of my favorites.
VIBER - A smartphone application which allows free international voice calling.
ALL OF THE OTHERS - A host of other contemporary (as of the date of this writing) tools is available to supplement the above. These are discussed in some detail in an article recently published by Time Doctor™. Just click on the link below for a wealth of information on these gizmos and gadgets:
Some Other Thoughts Regarding This Topic
- If your team is international, or if time zones may be an issue (even between New York and California), give very careful consideration to the times at which you contact individuals and arrange group meetings. For group meetings you might want to shift the weekly scheduled time (after giving very ample notice to all of your employees and contractors) to accommodate different people in different geographies.
- Use as many visual aids as possible to be clear and effective over time and distance.
- Be rapidly responsive when employees and contractors contact you; this might mean working an extended schedule to get the job done right.
- Don’t ever forget to offer praise and encouragement (and don’t be robotic - your team members will be more responsive to a Human than to a cheap science-fiction cyborg or automaton) -- these are part of sound management.
- As the manager of your virtual team, you are expected to A) know how to use each of the best collaboration tools, and B) to be ready, willing and able to remotely train your employees and contractors in the use of each of them. Waxing philosophical for a brief moment, in this life you must be a great student and a great teacher in order to truly be successful.
Lastly, remember that while a modicum of patience is critical in managing people, too much patience and empathy can make for poor leadership. And you can be certain that managing a virtual team requires emotional intelligence and people skills well beyond those required to manage a real-time, physically-grounded enterprise.
Thank you, as always, for reading me. - Douglas Castle
